Williams Electronics moves to YK at street level

The Williams Electronics store in Yellowknife, formerly Roy’s Audio Video, is moving to the former Northern Images location and is planning a smooth launch in the first week of October.
Owner Robin Williams, who bought the electronics store from his father earlier this year, said the Northern Images building – at the corner of 48th Street and Franklin Avenue – became available as he renamed its store in July.
“I decided to do whatever we could to get our own space and our own building,” he said. Roy’s Audio Video had been operating from the basement of the YK Center mall for decades, sometimes known as Radio Shack or Audiotronic.
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Late last week, Williams and her staff began moving to their new street-level space.
“We were savoring our coffees and watching the sun pour through the windows onto those beautiful wood floors,” he told Cabin Radio. “I was like, ‘Oh my God, I’m home. I am finally home.
The new space is smaller than the rental space at the YK Center, Williams said, but argues that with less technology and more and more consumers shopping online, the company does no longer need the same space for items like giant televisions.
Instead, it will focus on serving business customers and stocking “all the best things people want to go out and get”.
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Still, the store is growing in some ways. There is now a vinyl section and Williams plans to add photo printing services.
He also announced other changes to come in early 2022.
Mark and Paul Henry, partners in the Williams purchase who own the town’s Copperhouse restaurant, have plans with Williams to turn the space into a “go-to downtown retail spot” in January.
“I think it will be a great addition to downtown,” said Williams.
“What we’ve noticed over the past two days is how much more connected we feel to the city center. The street is right there – everyone goes to work and comes back from work and does their daily chores.
“We will be in a good position to be right in front of this consumer. “
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