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››Avery Dennison Acquires Embedded RFID Innovator TexTrace

Avery Dennison Acquires Embedded RFID Innovator TexTrace

By Philip Vo
February 2, 2022
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Avery Dennison Corporation announced the acquisition of TexTrace AG, a technology developer specializing in custom woven and knitted RFID products that can be sewn or inserted into garments. TexTrace was previously a subsidiary of Jakob Müller Holding, one of Switzerland’s leading OEMs for the textile industry, and is located in Frick, Switzerland. The acquisition includes ownership of TexTrace’s intellectual property portfolio and its employees who will remain based in Frick, Switzerland, enabling Avery Dennison to continue to innovate and drive adoption in the apparel industry and open opportunities in non-clothing segments.

The innovative technology developed by TexTrace offers the possibility of fully integrating RFID into clothing. Brand tags with embedded RFID are an all-in-one solution for product branding, brand and theft protection, product availability, consumer interaction and increased convenience, such as self-service payment. In the future, it could offer unprecedented insights into suppliers and materials to enable the circular economy through reccommerce and recycling, providing the opportunity to gain insight into the garment’s true carbon footprint. For more information, see the IDTechEx report on RFID forecasts, players and opportunities 2022-2032.

“This is an exciting acquisition for Avery Dennison, expanding our digital ID portfolio to offer integrated RFID solutions for the apparel industry. The innovative woven and knitted RFID products that TexTrace has developed will add significant value to the traditional way the apparel and retail industry uses RFID, creating the opportunity for a more sustainable and smart future where digital IDs can live with the life of the garment,” said Francisco Melo, vice president and general manager of Avery Dennison Smartrac.

“This step is a great opportunity and a revolutionary decision for the future of TexTrace AG. We are proud of what the start-up has achieved in its 10-year corporate history and we are very happy to be able to now allow him to take the next step in his progression. It happens at the right time with the right partner,” said Stephan Bühler, co-owner of Jakob Müller Holding AG and former CEO of TexTrace AG.

About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; labels, tags and ornaments for clothing; and radio frequency identification (RFID) solutions for apparel retail and other markets. Based in Glendale, California, the company employs more than 32,000 employees in more than 50 countries. Reported sales in 2020 were $7.0 billion. Learn more at www.averydennison.com .

About TexTrace

TexTrace, founded in 2010 and based in Frick, Switzerland, specializes in custom woven RFID tags for the fashion industry. TexTrace has worked on the development of a patented technology of woven RFID tags, which can be sewn or inserted into clothing. Brand tags with embedded RFID are an all-in-one solution for product branding, brand and theft protection, consumer interaction and product availability. TexTrace was previously part of Jakob Müller Holding AG, a Swiss supplier for the textile industry. TexTrace currently licenses this technology to apparel service bureaus, including Avery Dennison.

Source: Little Fires

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