Avery Dennison Acquires Embedded RFID Innovator TexTrace
Avery Dennison Corporation announced the acquisition of TexTrace AG, a technology developer specializing in custom woven and knitted RFID products that can be sewn or inserted into garments. TexTrace was previously a subsidiary of Jakob Müller Holding, one of Switzerland’s leading OEMs for the textile industry, and is located in Frick, Switzerland. The acquisition includes ownership of TexTrace’s intellectual property portfolio and its employees who will remain based in Frick, Switzerland, enabling Avery Dennison to continue to innovate and drive adoption in the apparel industry and open opportunities in non-clothing segments.
“This is an exciting acquisition for Avery Dennison, expanding our digital ID portfolio to offer integrated RFID solutions for the apparel industry. The innovative woven and knitted RFID products that TexTrace has developed will add significant value to the traditional way the apparel and retail industry uses RFID, creating the opportunity for a more sustainable and smart future where digital IDs can live with the life of the garment,” said Francisco Melo, vice president and general manager of Avery Dennison Smartrac.
“This step is a great opportunity and a revolutionary decision for the future of TexTrace AG. We are proud of what the start-up has achieved in its 10-year corporate history and we are very happy to be able to now allow him to take the next step in his progression. It happens at the right time with the right partner,” said Stephan Bühler, co-owner of Jakob Müller Holding AG and former CEO of TexTrace AG.
About Avery Dennison
TexTrace, founded in 2010 and based in Frick, Switzerland, specializes in custom woven RFID tags for the fashion industry. TexTrace has worked on the development of a patented technology of woven RFID tags, which can be sewn or inserted into clothing. Brand tags with embedded RFID are an all-in-one solution for product branding, brand and theft protection, consumer interaction and product availability. TexTrace was previously part of Jakob Müller Holding AG, a Swiss supplier for the textile industry. TexTrace currently licenses this technology to apparel service bureaus, including Avery Dennison.
Source: Little Fires