Amazon takes on John Lewis over new electronics store
Amazon – which has been accused by critics of destroying the traditional Main Street by luring customers to the internet instead – first ventured offline in 2017 by buying US chain Whole Foods for $ 10.7 billion. of pounds sterling, including its seven UK stores. He quickly opened his own stores and bolstered his online food delivery business in the UK and US.
Reports last month suggested that Amazon was plotting to open physical department stores in America.
Ms Berg said: “They have revolutionized the way we shop online and now they are trying to replicate it in an online environment.
“It plays on user-generated reviews and it’s a data-driven approach to retailing, but the question is, is it convincing enough on its own? Conservation is an art, and Amazon is a tech company, not a retailer. Can they make them inspirational enough for buyers to walk in the door? I am not convinced.”
Amazon has been credited with changing the way customers shop online in Britain by offering same-day delivery, a huge range of products and its foray into food retailing.
Last year, he revealed that he would offer free grocery delivery to millions of Prime customers and that he has expanded his partnership with Morrisons to sell more fresh fruit, meat and vegetables on the internet.
The pandemic has further boosted the company’s sales as consumer spending has shifted online, and experts believe it is well positioned to capitalize on long-term home delivery demand as the pandemic alters permanently purchasing habits.